Friday, January 18, 2008

Hot Air from Apple?

Just who is the new Macbook aimed at.

There is no doubting the impressiveness of Apple's super-slim Macbook Air but have they over-compromised on features in favour of style and flamboyancy.

I cant help feeling that the world isn't quite ready for such a step up at this moment in time and it will be interesting to see whether their gamble pays off.

The laptop lacks many of the traditional features of a laptop including an optical drive and an Ethernet port as well as having only 1 USB port.  It's 80Gb hard-drive is well below today's standards and the irreplaceable battery seriously limits the portability of the machine.

Image:MacBook Air black.jpg

Instead of performance-related features Apple has loaded the Air with bells and whistles which seem appealing to the buyer but are of little use to most users.  One such example is the multi-touch trackpad which is impressive to witness but I feel would be better used in a larger laptop, if at all.

This has meant other, more important features on my view have been compromised, the speakers for example are mono which hardly showcases their flagship iTunes Music Store.

It seems to me that the features could be better directed at the user or better still the unnecessary extras removed and the price lowered, after all surely portability is this laptop's main emphasis.

Apple has become famous for thinking outside the box but I can't help feeling this time they may have been a little cocky.

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