Thursday, February 14, 2008

Has Sony gone sensible?

Earlier this week I reported on the new and unexpected partnership between Sony Ericsson and Windows Mobile.  In an interview with The Register Sony Ericsson Chief Technical Officer Mats Lindoff explained the deal.

"We need products in all categories, maybe not in the ultra-low segment, but a broad portfolio. Windows Mobile in the US and in Nordic countries is the IT manager's choice."

Sony Ericsson is one of the more sensible of Sony's businesses but this latest deal goes against everything Sony believes in.

Proprietary formats, exclusivity.  These are things we have come to expect from Sony, are things finally starting to move in a new direction?

The Sony Vaio Computers are a prime example of what all of their product lines should resemble.  Instead of coming up with their own stupid operating system they stuck to Windows and that enabled them to concentrate on making the machines themselves as great as possible.

Sony has the technology to make products better than any other company anywhere, so why aren't they sticking to what they do best.  If only the Sony Executives would talk to the heads of each division and calculate the best strategy they would probably be as loved as Apple.

Then again where would we be if we couldn't laugh at Sony.

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