Saturday, February 09, 2008

What does the Mega-Merger Mean?

Life after Microhoo

It appears to be pretty clear that Yahoo's takeover is imminent, but what does this mean to me and you in the future.


The merger is not necessarily a win-win for Microsoft and Yahoo, indeed many analysts are predicting another AOL/Time-Warner-esque flop and given Microsoft's track record this is certainly a good possibility.  Few would be able to effectively merge 2 such well-established brands.  It would be impossible to merely re-brand Yahoo's products under the recently successful Windows Live umbrella but illogical to keep them separate.  In all honesty I don't know how they will play it and I'm not even sure if the guys at Microsoft even do yet.

However there are many thing to look forward to, should the deal be a long-term success the domination of Google in the search market can be forgotten.  That means a much better service for everybody along with more and improved supplementary services. 


Don't expect these changes too soon though, it will be 6 months to a year before we see even the first alterations and even longer before major changes.

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