Sunday, March 23, 2008

iTunes: Click here to Subscribe

Apple may be set to announce a music subscription service through the iTunes store for customers who buy so-called 'Premium iPods' for a slightly higher price.

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It is expected that as with the majority of other services customers will in essence be renting the music for as long as they keep the subscription up, making this seem a raw deal to many and will undoubtedly fail to persuade many from downloading music illegally.

Furthermore, the songs are almost certainly going to be protected by DRM restricting the freedom of customers to transfer the songs to their chosen devices.

What I would prefer, and I'm sure many would agree, is to pay a larger fee at the start and then to have all the access we want to songs, without our music being tied into contracts we can't afford to keep. You see the fundamental difference between music and movies is that people want feel as though they own their music. Whereas you would watch a movie once, maybe twice, a song can be played repeatedly and if users don't have that freedom they feel cheated.

I hope Apple can realise this and push through a deal with the labels because it would encourage many more people to use iTunes on a regular basis, if you feel like you're getting music for free of course you are!

One problem they may have (a problem they are having with Apple TV,) is that music companies might hold back their best content from the scheme. Apple are struggling to get 1000 movies on Apple TV and with most labels seeking other means of distribution such as Amazon, this may be a tricky deal for them to push through. Good Luck Apple!

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